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What I
do
After years on the company and agency side, I am now very happy to apply my knowledge and dedication on a freelance basis. I am passionate about understanding human behaviour and translating these insights into relevant and compelling brand stories. I am a naturally curious person, who thinks holistically, result-oriented and unconventionally. The essence of my job is to gather all relevant information, connect the dots and bring complex matters to the point. My specialty is guidance along the entire campaign planning process and building the foundation of excellent creative work. From big global players to medium-sized companies and start-ups, I would love to help you develop, grow and sharpen your brand to make it stand out in today's cluttered advertising space. My services are available in German and English.
Sounds like what you're looking for? Let's talk!
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Hi, I'm Julia. I'm a Creative Strategist.
I believe in the power of human relationships.
Brand Strategy
Brand Identity, Brand Architecture, Brand Positioning, Brand Implementation & Steering, Employer Branding, Sustainability Strategy
Communication Strategy
Journey Marketing, Channel Strategy, Retail & Shopper Marketing, Digital & Social Media Marketing, Event Marketing, PR, B2B Marketing
Campaign Development
Strategic Consulting
Storyline Concept, Strategic Foundation incl. Market & Competitor Analysis, Consumer Insights & Journeys, Messaging, Creative Springboard, Creative Concepts, Campaign Phasing, Activation Strategy
Portfolio Strategy, Market Research, Trend Analysis, Innovation & Transformation Strategy, Pitch Support, Client Presentations, Workshop Planning and Preparation, Staff Responsibility & Talent Mentoring